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Recent posts

Solving the Problem of Lost Referrals Using Dr. Leonardo

November 15, 2017

LOST REFERRALS = LOST REVENUE:  Series (5 of 5)   This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content.  Now let’s explore a...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


The Online Appointment

November 8, 2017

LOST REFERRALS = LOST REVENUE:  Series (3 of 5)   Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider.  Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:...  read more


The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more




4 Online Strategies to Make Your Practice More Approachable

February 3, 2017

Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety...  read more


5 Benefits of Including Patient Education Materials on Your Website

January 9, 2017

In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you...  read more


Three Essentials to Reduce Your Website's Bounce Rate

June 5, 2015

You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean...  read more


How to Make Your Medical Website Stand Out

June 4, 2015

The key to creating a great website is to offer better, more relevant and highly engaging content to your users. The objective is not just to provide content or information, but rather to give information in a unique and innovative way. When you are in the medical profession, you have the opportunity to keep updating...  read more