Recent Blog Posts

Is Your Practice's Site Mobile-Friendly?

Published: April 21, 2014

For medical and healthcare professionals who are working toward increasing their online presence, making sure that their new website is mobile-friendly is a great way to grow awareness of their practice and substantially increase their site's visibility. According to a recent Pew survey, 44 percent of patients look up their physicians online. Additionally, one in...  read more

Reaching Your Existing Patients Online

Published: April 14, 2014

Although it's vital to continually attract new business to your practice, it's also important to not forget the patients you currently have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the great experience they've had with you, which will...  read more

Leading Healthcare Companies Form Interstate Alliance

Published: April 14, 2014

While we are seeing major changes in our national healthcare system, many changes are also taking place in regional and state healthcare systems. Recently, seven of the nation's leading health systems in the Northeast announced the launch of an interstate health alliance. This alliance, to be known as "AllSpire Health Partners", will combine the resources...  read more

Forty One Percent of Patients Willing to Switch Physicians for Online Access

Published: April 14, 2014

A recent Accenture survey found that more than 40 percent of patients would be willing to switch to a different doctor so that they can have access to their electronic health records (EHR). Currently 36 percent of those surveyed have full access to their electronic health records (EHR), while 41 percent would switch physicians and...  read more

Boosting Your Practice's Online Presence

Published: April 14, 2014

If you're ready to take your medical practice online and develop a strong presence on the Web, there are several key points to consider. From cost to content, it's important to have an idea of what you would like to be presented on your new site. You will need an online presence budget While this...  read more

The Power of Your Practice's Name

Published: April 14, 2014

When setting up a new site for your practice, it's important to consider several factors that will affect your online presence. For example, if you're contemplating changing the name of your practice as part of your site's new look, make sure that you consider how that will impact your search engine rankings. Changing your practice...  read more

How to Make Your Site's Content More Persuasive

Published: April 11, 2014

Content is one of the most important parts of your online presence. But what exactly is the most important part of content? The quantity, as many believe, is fairly significant (the more information the better). Yet it is the quality that truly makes content so important. Quality means making sure that the content being published...  read more

Must-Haves for Your New Medical Site

Published: April 7, 2014

Setting up a medical site for your practice or revamping your existing site is a great opportunity for you to connect with current and potential patients online. Since different marketing strategies work for different doctors, there is really no "right" or "wrong" way of reaching patients. However, there are certain elements that are necessary for...  read more

Tech Speak: Website Terms You Need to Know

Published: March 31, 2014

When you have a professional website set up for your practice, even if you use a web design and development service such as Dr. Leonardo to quickly and easily fill it with informative content, you should still be informed about common tech terminologies. The terms below are relatively common but can sound like confusing jargon...  read more

Understanding the Differences Between SEO and SEM

Published: March 31, 2014

If you're looking to market your medical practice, you've likely come across two of the most common terms today SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these differences...  read more