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Recent posts

THE DIFFERENCES BETWEEN SEO & SEM

December 12, 2017
Dr Leonardo

So you're looking to market your healthcare practice, and now you've likely come across two of the most common terms -- SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be difficult for many to understand the differences between these two methods. Understanding these...  read more



Image(s) is Everything

December 4, 2017
images

A number of years ago, the camera company, Canon USA, rolled out a series of television commercials for their new EOS Rebel SLR camera. The commercials featured a young Andre' Agassi -- a tennis superstar with a bad-boy reputation as a 'rebel', while at the top of his professional game. The ad campaign used the...  read more


Solving the Problem of Lost Referrals Using Dr. Leonardo

November 15, 2017

LOST REFERRALS = LOST REVENUE:  Series (5 of 5)   This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content.  Now let’s explore a...  read more


Patient Reviews & The Power of Content

November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


The Online Appointment

November 8, 2017

LOST REFERRALS = LOST REVENUE:  Series (3 of 5)   Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider.  Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:...  read more


The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more




4 Online Strategies to Make Your Practice More Approachable

February 3, 2017

Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety...  read more