A recent article published by CNBC concerns a new pricing model by ZocDoc, the popular appointment-booking website used by many healthcare practices. According to the story, ZocDoc uses an annual subscription fee of $3,000 - $3,600 per provider, but does not currently limit the number of appointments. The new proposed pricing structure would instead charge... read more
So, you think your practice’s website may be starting to look a little dog-eared. Here are a few signs that it might be time to consider a new website: Your website has had the same look for more than four years, maybe even more than ten years… The site is difficult, or almost impossible, to... read more
You Need Your OWN PROVIDER-Site. Here's Why: It's certainly no secret that patients are typically referred to healthcare providers as a recommendation from another provider or from a fellow patient. The referral process is the heart of every fellowship and professional relationship. But today's trends are demonstrating an intermediate step before the patient contacts... read more
Anatomy of a Great Medical Website Design - Series (5 of 5) On-Page SEO Websites which use a Content Management System (CMS) give the practice the ability to edit and change the content on their website themselves. This can also include the ability to access and modify the On-Page SEO (Search Engine Optimization) features. While... read more
Anatomy of a Great Medical Website Design - Series (4 of 5) Office Forms Patient forms remain a necessity to every medical office. Place those patient forms on your website as PDF files that patients can download and complete before their appointment. Today’s forms are often available as interactive PDF files to be completed online... read more
Anatomy of a Great Medical Website Design - Series (3 of 5) Online Appointment Scheduling It is estimated that by 2019, 64% of the U.S. population will schedule their medical appointments online, with almost one billion appointments booked this way each year [Accenture]. Expect two-thirds of your own patients to book their appointments on their... read more
Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your... read more
Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to... read more
Keeping up to date with tech terminologies will allow you to quickly and easily fill your website with informative content. Whether for a PROVIDER-Site or a PRACTICE-Site, Dr. Leonardo is informed and wants you to be informed as well. Below are common terms that may sound like confusing jargon for those who aren't familiar with building... read more
Last year in November 2016, smartphones finally exceeded all other devices in browsing the Internet. As a result, most businesses, including dental and healthcare practices, have turned to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size. So, Has Your Practice Managed to Go... read more
