Recent blog posts

Seniors' Internet Use Has Tripled Over the Last Four Years

June 2, 2014

Do older adults make up a large portion of your medical or healthcare practice's patient base? Perhaps you've been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are...  read more

What Is SEO?

May 26, 2014

You may have heard the term SEO mentioned in discussions about websites and online presence, but are you not quite sure what it means? Whether you're looking to update the look of your healthcare practice's site or to increase your search engine ranking, you'd benefit from knowing more about this term. SEO is an acronym...  read more

3 Easy Ways to Convert Website Visitors to Patients

May 26, 2014

The purpose of a medical website today is to get visitors to take action, right then and there. And, since studies show that you have as little as three seconds to grab the attention of a website visitor, you have to ask yourself this: How can I captivate my audience enough to take the first...  read more

Making the Change from a Paper Filing System to Electronic Records

May 26, 2014

The number of medical providers who have switched to electronic medical records (EMR) is steadily on the rise, having tripled since 2010. This is due in part to the financial incentives that are a major aspect of recent healthcare reform acts. Practices that meet and demonstrate regulatory compliance receive financial incentives for the meaningful use...  read more

Most Mobile Users Search for Local Businesses

May 26, 2014

A recent study found that most mobile users use search engines to track down information about local businesses. The findings highlight the need for practices to have a site that's optimized for mobile devices, including smartphones and tablets. The study looked at U.S. smartphone users ages 18 and older and analyzed their mobile search trends....  read more

HIPAA Compliance and Your Practice

May 26, 2014

Making sure that your medical, healthcare or alternative practice meets HIPAA regulations can be challenging, especially with current health reform regulations. However, there are certain important points that will help your practice as you transition to electronic records. HIPAA (Health Insurance and Portability and Accountability Act) serves to ensure that patients' records are kept safe...  read more

Introduce Potential Patients to Your Staff Online!

May 19, 2014

Does your practice's current website portray your office in an accurate and efficient way? Let's look beyond having a site that just shows your practice's contact information and a map to the office your site should draw visitors in by introducing them to the actual people behind your practice. Your practice's site should include detailed...  read more

The Top Myths About Search Engine Optimization

May 19, 2014

When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization, or SEO. With more than 85 percent of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice's online success. So, what is Search...  read more

Why Patients Leave Healthcare Websites

May 19, 2014

Is your website getting a substantial amount of traffic, but failing to convert viewers to patients? Read on! Your website may not be converting because patients are leaving before you get the chance to reel them in! Changing how you present your practice, procedures and patient education can make all the difference in the success...  read more

Finding the Right Layout Design for Your Medical Site

May 19, 2014

Have you struggled with finding the right layout for your practice's site? With many web builders, it's difficult to find a design and layout that properly reflects your medical, dental or veterinary specialty. Having a site that accurately and professionally presents your practice to visitors helps to cultivate your online image and establish your authority...  read more