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Recent posts

How Duplicate Content Can Effect Your Website Traffic

September 22, 2014
Woman Viewing Healthcare Website

Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult— especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is...  read more


What Do I Need for My Medical Website?

September 19, 2014
Dr Leonardo Questions

Since  different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for...  read more


Components of a Website with Visual Appeal

September 12, 2014
Woman Viewing Healthcare Website

When it comes to creating a great website, it's important to remember that first impressions are everything in the world of online marketing. Your patients will visit your website seeking quality medical information- yet, a website with visual appeal will be what draws them into your website. From choosing quality images to an appealing color...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Is Your Website Up to Date?

August 11, 2014
Web Design Flowchart

Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are...  read more


Does Your Practice Really Need a Separate Mobile Website?

August 4, 2014
Responsive Medical Websites

With the rise of smartphones and tablets, having a mobile website is no longer just an option for a medical practice. A mobile website is essential for reaching busy, on-the-go patients! However, there is some debate as to whether or not having a mobile website that is separate from a desktop website is beneficial. Today,...  read more


Three Important Ways to Improve Your Practice's Website

July 31, 2014
Mobile Device

First impressions are everything. It's fair to assume that the first time a patient is making contact with a doctor is through their webpage. Patients conduct their own research more than ever before entering a doctor's office. So how can you make sure that your site gives off a great first impression? In addition to...  read more


Content for Your Medical Website

July 25, 2014
Family Looking at Medical Website

Your website is the first thing that potential patients see, so it's up to you to provide these patients with a site that is not only visually appealing, but also informative. A  website is nothing without useful or engaging content, so including relevant medical content is crucial for your online presence! When it comes to...  read more


The Benefits of Building Your Own Website

July 18, 2014
Happy Medical Professional

In today's increasingly digital world, it is crucial for every medical practice to have an informative, customized website. However, most doctors and health practitioners find the prospect of building their website daunting. The truth is, building your own website is simpler than ever. Here are some of the most important benefits of building your own...  read more


5 Reasons Why Mobile Sites Are More Important Than Ever

July 10, 2014
Mobile Device

The mobile Web is growing--quickly. These days, it's impossible to go out in public without spotting someone staring at a smartphone or tablet. With more and more people stepping away from the desk and accessing the Internet from mobile devices, websites that aren't optimized for mobile may become lost in the fold. Take a look...  read more