What Happens When Your Website Isn't Mobile-Optimized?
Last year in November 2016, smartphones finally exceeded all other devices in browsing the Internet. As a result, most businesses, including dental and healthcare practices, have turned to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size.
So, Has Your Practice Managed to Go Mobile Yet?
Mobile users are very responsive to the look of a site and its ease of use, so providing a good user experience is crucial to the success of a mobile site. If users cannot figure out how to navigate your website using their smartphone, chances are they won't continue to browse through and explore it.
As with most forms of healthcare marketing, patient education content is key. Creating quality content for a mobile-friendly medical website is perhaps the most important element for a mobile strategy. Mobile users are most responsive to posts and information that is relevant to what they are looking for. They will research health conditions using their phones, and share information with others, especially family members. Dr. Leonardo Patient Education is perfect for this level of research, and patients feel more comfortable when they see information on your website that relates to their personal condition.
When it comes to mobile marketing, it is also important to consider responsive design and text. Smartphone devices and tablets come in various sizes, meaning that the size of images and text will vary. Make sure that your mobile website can be read easily on all tablets and mobile devices.
Does Your Healthcare Practice Need a Website?
Create your own high quality, professional site using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!