Our Story

Jack Pellman, Founder & CEO - Dr. Leonardo Interactive Webservices, LLC

Jack Pellman

Founder & President - Dr. Leonardo Interactive Webservices, LLC

I got my start in technology in 1983 at the same time the IBM PC was first introduced. I was twenty-one years old and working with my father at our small software company, Professional Design Systems (PDS), developing accounting and tax application systems for CPA and professional tax preparation firms. My dad was the programmer and I wrote the software operating manuals and promotional materials.

In 1998, PDS was acquired by a division of Thomson Reuters Corporation. The acquiring company offered a position, but having spent 15 years growing a small business I just couldn’t see myself working at a huge publishing conglomerate. I had two youngsters at the time, and my wife and I had many questions typical of new parents. The Internet held limited material on health conditions with practically nothing found on healthcare providers or practices.

The timing was right for a new business opportunity and I founded MedNet Technologies (MedNet) in 1999 with my younger brother to develop websites for physicians and dentists. I researched health conditions, treatments and procedures, and wrote the content used on client websites. Days were spent selling new customers, with nights and weekends manually building custom websites one at a time.

By 2013 MedNet had grown to 60 employees and had built more than 3,500 websites for dental, medical and veterinary practices. We were the largest company within our market vertical. But the development process was still inefficient since it could often take months to launch even a small website. So, I started leveraging our Patient Education Library (which by now contained thousands of topics) by integrating this content within a relational software database connected with an automated development engine. The resulting application greatly increased efficiency and improved quality control. Websites that previously took weeks to publish and proof were now completed in just hours.

The initiative would evolve into the DIY platform for Dr. Leonardo.

MedNet was acquired in 2015. I retained Dr. Leonardo and the Patient Education Library. I believed that healthcare websites were no longer simply marketing vehicles, but were instead evolving into provider and patient gateways.

My old company was all about about patient acquisition. Dr. Leonardo is about patient retention, interaction and communication. And patient acquisition too.

Try it yourself, you'll be surprised how easy it is. And please don't forget -- we're here to help too, with online chat support, telephone assistance, our We'll Do It For You service and our third-party Marketplace partners.

I personally guarantee your satisfaction.

Jack Signature

Additional Information

Jack Pellman has more than 35 years of experience in the field of Information Technology with more than half of that time in eHealth.

He is a past recipient of the Techonomic Award for Long Island and the Long Island Tech Exec Award. He has been profiled in Newsday, the Long Island Business News (LIBN) and InnovateLI and is a recipient of the LIBN Achievement & Leadership Award for businesses. He has served on the Board of Directors for the Long Island Software Technology Network (LISTnet) and is a member of the LISTnet CEO Council.

Jack is a member of The Medical Resource Group, the Advisory Board of the Exit Planning Institute - Long Island Chapter (EPI) and an associate of the Business Owners Advisory Council of Long Island (BOAC).

Jack has also been retained as an expert witness in federal court on matters concerning copyrights, website and domain valuations.

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