Why Every Healthcare Provider Should Have Their Own Personal Website

By   |  April 20, 2018

You Need Your OWN PROVIDER-Site. Here's Why:


Your Name as the DomainIt's certainly no secret that patients are typically referred to healthcare providers as a recommendation from another provider or from a fellow patient. The referral process is the heart of every fellowship and professional relationship. But today's trends are demonstrating an intermediate step before the patient contacts your office.

Upon receiving your name as a referral, more than 75% of all patients will search online to learn more about you before they schedule their appointment. They start by entering your name in Google, Bing and Yahoo! with the intent of validating the referral they received. It therefore makes perfect sense to have your name as your personal website's domain.

A quick search of any doctor’s name will often result in a link to the provider's profile in directories:

  • Healthgrades
  • Vitals
  • WebMD
  • US News & World Report
  • Wellness
  • Yelp!
  • Angie’s List
  • Similar other directory sites

Many of the sites listed above have incomplete and inaccurate information about you. Worse, because Doctor-Directories rely on advertising as a business model, they actually encourage visitors to consider other professionals!  One click and your referral - the result of cultivating years of interpersonal relationships with other healthcare providers and offices - and your patient has booked an appointment with another provider.

Dr. Leonardo can fix this. Watch our 90 second video to see how:

PROVIDER-Sites by Dr. Leonardo®

A PROVIDER-Site is a fully-featured, customizable website, registered at the domain for the individual provider’s name.  PROVIDER-Sites typically receive top positioning on Google, Yahoo! and Bing, and patients typically spend 15 - 20 minutes at the provider’s website, leaving less time for combing through doctor directories and other websites.  A PROVIDER-Site reduces lost referrals by engaging patients first and providing:

  • Professional Biography with Detailed CV Information & Provider Portrait Photo
  • Patient Education with Clinical Illustrations
  • Maps | Office Policies & Accepted Insurance | Hours & Emergency Contact Information
  • Online Appointment Scheduling or Links to com, ZocDoc, etc.
  • Link to EHR Patient Portal
  • Patient Reviews
  • Built-In SEO Indexing | Social Media Widgets for Facebook, LinkedIn, Twitter and Google+
  • Responsive Design for Smartphones | Website Analytic Reports

Dr. Leonardo instantly builds PROVIDER-Sites using information available from existing databases.  Customizing is easy and requires no technical skill – expand on biographical information, update office hours and insurance plans, edit patient education content as necessary, and more.


The Last Website a Provider Will Ever Need™


It's Your Website - Take it with YouBecause Dr. Leonardo PROVIDER-Sites are hosted with the provider name as the website domain, it will follow the professional wherever they go.  Switching practices, clinics or hospital networks?  Simply change the appointment links and contact information to your new location.

Every healthcare provider benefits from a PROVIDER-Site of their own, even if profiled on a clinic or hospital network website because a PROVIDER-Site adds additional search results for your name.  You're easier to find, and your patients use the Online Appointment Scheduling and Patient Portal gateways.


Build a PROVIDER-Site in Less Than 5 Minutes and Use It For FREE!

We are so certain that a PROVIDER-Site will reduce lost referrals and result in more appointments that Dr.  Leonardo will instantly build your site and host it for 90 Days for FREE.  Weekly Analytic Reports are sent via email charting the PROVIDER-Sites’ traffic and appointments.  The cost is only $25 per month at the conclusion of the trial period.