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Recent Blog Posts

Who is Googling You?

Published: January 18, 2019
Your Patients Are Lost!

A few interesting facts for healthcare providers to think about to start their Happy New Year in 2019: 80% of all Internet users (93 million Americans) search the web for health-related topics. 63% search for a specific disease or medical problem. 47% search for a particular medical treatment or procedure. 21% search for a particular...  read more


What are the Benefits of Your Own Personal Brand?

Published: October 9, 2018
Personal Branding

Every healthcare professional -- doctors, assistants, hygienists, therapists, technicians -- each need to have their own personal website. Every one. No exceptions. Now! When I first started designing websites for medical and dental practices in 1999, there was hardly a practice that had any sort of web presence. And very few practices were even interested...  read more



Why Every Healthcare Provider Should Have Their Own Personal Website

Published: April 20, 2018
Your Name as the Domain

You Need Your OWN PROVIDER-Site. Here's Why:   It's certainly no secret that patients are typically referred to healthcare providers as a recommendation from another provider or from a fellow patient. The referral process is the heart of every fellowship and professional relationship. But today's trends are demonstrating an intermediate step before the patient contacts...  read more


On-Page SEO & HIPAA Notices

Published: April 13, 2018

Anatomy of a Great Medical Website Design - Series (5 of 5) On-Page SEO Websites which use a Content Management System (CMS) give the practice the ability to edit and change the content on their website themselves. This can also include the ability to access and modify the On-Page SEO (Search Engine Optimization) features. While...  read more


Office Forms, Insurance & Responsive Optimization

Published: April 12, 2018
Medical Paperwork

Anatomy of a Great Medical Website Design - Series (4 of 5) Office Forms Patient forms remain a necessity to every medical office. Place those patient forms on your website as PDF files that patients can download and complete before their appointment. Today’s forms are often available as interactive PDF files to be completed online...  read more


Online Appointment Scheduling & Patient Portal Access

Published: April 11, 2018
Online Appointment

Anatomy of a Great Medical Website Design - Series (3 of 5) Online Appointment Scheduling It is estimated that by 2019, 64% of the U.S. population will schedule their medical appointments online, with almost one billion appointments booked this way each year [Accenture]. Expect two-thirds of your own patients to book their appointments on their...  read more


Supporting Pages

Published: April 10, 2018

Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your...  read more


Effective Patient Engagement

Published: April 9, 2018
Medical Website Home Page

Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to...  read more


Tech Terms: Website Terminology You Should Know

Published: January 12, 2018
Design Templates

Keeping up to date with tech terminologies will allow you to quickly and easily fill your website with informative content. Whether for a PROVIDER-Site or a PRACTICE-Site, Dr. Leonardo is informed and wants you to be informed as well. Below are common terms that may sound like confusing jargon for those who aren't familiar with building...  read more