Anatomy of a Great Medical Website Design -
Series (2 of 5)
Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your website to educate themselves on provider biographies, and read up on the conditions, treatments and procedures that might affect them. Patients visiting for the first time are likely 'vetting' the practice, and this level of engagement will come at the direct expense of other providers that the patient may be considering.
Extensive levels of deep clinical content achieve two purposes:
Content is the primary source of information for search engines.
While there are many factors in obtaining top-of-page search results in Google and other search directories – relevant links to and from your website, responsive site design, speed to load, etc.—content is the greatest component to organic search placement. The reason is simple. The primary objective of every search engine is to answer the questions that are posed as search queries. When a search engine answers questions successfully, their visitor comes back to use the search engine again and again. This is why Google dominates the search engine market – by providing the most relevant answers to their visitor’s questions.
Search engines robotically review most every page on the Internet. When your site features in-depth written material, clinical terminology and detailed information on your practice and its providers, your website is ultimately ranked as an authoritative source. This results in high placement for queries that include diseases and health conditions you treat, treatment regimens and the surgical procedures you offer. Over time, this authority translates to more visitors to your website.
Patients want to see information about their personal conditions on your website.
The chances are good that many visitors to your website are there to vet you as a prospective patient. And existing patients seek reassurance they are going to the right practice with the right providers. When your website contains information about their personal health condition, it helps to make the patient feel comfortable with their selection as you and your practice as their healthcare provider.
Further, patients will use the content on your website to educate themselves on the matters that ail them. Properly educated patients have a better understanding of their condition and their treatment options.
Interested in Learning More About Website Design for Medical Professionals? Contact Dr. Leonardo Today.
For more information, contact Dr. Leonardo today. We can also be reached directly at 516-586-1300.