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Mobile Compatability vs. Mobile Optimization

By   |  December 3, 2014

It's no secret that mobile-friendly design is essential in today's digital world. While many Web-savvy small business owners (physicians included) recognize the importance of reaching an increasingly mobile audience, there seems to be a disconnect when it comes to adopting mobile options for their own sites. Recent data shows that 60 percent of all online traffic comes from mobile users, a staggering 91 percent of small and mid-sized business websites are not fully optimized for mobile.

So what exactly is mobile optimization? And what is the difference between mobile optimization and mobile compatibility? Here are some keys points:

Mobile Compatible Websites

Mobile compatibility means that the desktop version of a website can be viewed on a mobile device, such as a smartphone or tablet. Since the site was designed to be viewed on a desktop, certain problems arise for mobile users, such as:

  • Small text
  • Large images which take a long time to load
  • Web pages that are too large for a mobile screen -- forcing users to "pinch" the screen to see all content
  • Slow loading times
  • Small links that are difficult to click using a finger

Mobile Optimized Websites

Mobile optimization means that a website is specifically formatted to the device on which it is being viewed. The platform determines the type of device and the operating system being used, and tailors the layout of the entire website accordingly, ensuring the best user experience. Some of the benefits of mobile optimization include:

  • Faster loading and response times on mobile devices
  • Large, easy-to-read text
  • Large buttons to guide and prompt users
  • Streamlined interfaces
  • Easy to navigate with one hand
  • Content automatically formats to comfortably fit varying screen sizes
  • One-click contact for email and calling

Interested in Optimizing Your Website For Mobile? Dr. Leonardo Can Help

Dr. Leonardo is a website builder designed for medical practices. In three easy steps, you can have your medical practice's website live on the Web. For more information on where to start, contact us.