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Image(s) is Everything

December 4, 2017

A number of years ago, the camera company, Canon USA, rolled out a series of television commercials for their new EOS Rebel SLR camera. The commercials featured a young Andre' Agassi -- a tennis superstar with a bad-boy reputation as a 'rebel', while at the top of his professional game. The ad campaign used the...  read more

A Picture's Worth: The Importance of High-Quality Images on Your Practice's Website

April 5, 2017

In this digital age, your website is a vital resource for potential clients to learn more about your practice and communicate effectively with your staff. But the materials on your website are sometimes more important than the site itself. If the site isn't complete and user friendly, it may pose more of a hindrance to...  read more

4 Online Strategies to Make Your Practice More Approachable

February 3, 2017

Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety...  read more

5 Benefits of Including Patient Education Materials on Your Website

January 9, 2017

In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you...  read more

Three Essentials to Reduce Your Website's Bounce Rate

June 5, 2015

You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean...  read more

How to Make Your Medical Website Stand Out

June 4, 2015

The key to creating a great website is to offer better, more relevant and highly engaging content to your users. The objective is not just to provide content or information, but rather to give information in a unique and innovative way. When you are in the medical profession, you have the opportunity to keep updating...  read more

Effective Web Design – Four Tips for an Impressive Website

June 3, 2015

When you are developing a website for your professional medical practice, you want to ensure that it looks up to date and in sync with the existing web design trends. You want to avoid having a redundant web design layout. The medical profession is a dignified line of work which requires the doctor to earn...  read more

Why Doctors Need a User-Friendly, Engaging Website

May 29, 2015
Medical Professionals

Your website talks about your medical practice. It tells visitors what you do and what you know. It is a means to build trust between you and (potential) patients. Your website should be designed, therefore, keeping in mind that it can generate business as easily as it can lose it and that the only way...  read more

Factors to Keep in Mind While Picking Your Website's Layout

May 27, 2015

Your website is, essentially, a marketing tool for your medical practice. It should convey its purpose clearly and must provide all the information that visitors to your site seek. Therefore, the layout that you choose for your website should enable you to accomplish this. Choosing a Website Layout The following factors have to be kept...  read more

Creating a Mobile-Friendly Website

May 25, 2015

It is a well-known fact that the popularity of mobile devices is increasing. It is also true that an increasing number of people access the internet through their mobile devices everyday and their purpose is to find information at the right time, no matter where they are. The information that they seek also includes doctors...  read more