Three Essentials to Reduce Your Website's Bounce Rate

By   |  June 5, 2015

You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean that you are attracting the wrong audience or traffic to your website, or simply that your site doesn't engage readers. Take a look at some ways you can keep people on your website and lower your bounce rate.

How Do You Reduce the Bounce Rate on Your Medical Website?

  • Focus on the Sticky Factor: You need your visitors to spend more time on your website, browsing, clicking through different links, visiting the maximum number of pages and finally contacting you for a consultation or treatment. High bounce rates can kill conversions, so you need to do something to make your visitors stay on the website longer and increase the amount of page views.
  • Engage your Audience: While good information and content is important, it won't necessarily keep potential patients on your website. In addition, display a prominent sign-up form or something to get them involved with your website, e.g. a free health-analysis online quiz.
  • Visuals/Video Content: Excessive text on a medical website can also lead to higher bounce rates. Instead, make your pages more interesting by incorporating videos and other visuals to enhance time spent on your site and promote conversions.

Looking To Reduce The Bounce Rate For Your Medical Website? Contact Dr. Leonardo Today.

For more information, contact Dr. Leonardo today. We can also be reached directly at 516-586-1300. We look forward to hearing from you soon.