The internet has changed greatly since its original inception, and technology has quickly changed along with it. Now, the internet has gone mobile, with many users carrying it with them wherever they go each day. As the internet changes, so do the way websites are built. Today, having a website that is either optimized or... read more
Recent posts by Dr. Leonardo Staff
Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is... read more
Since different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for... read more
When it comes to creating a great website, it's important to remember that first impressions are everything in the world of online marketing. Your patients will visit your website seeking quality medical information- yet, a website with visual appeal will be what draws them into your website. From choosing quality images to an appealing color... read more
These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where... read more
Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are... read more
With the rise of smartphones and tablets, having a mobile website is no longer just an option for a medical practice. A mobile website is essential for reaching busy, on-the-go patients! However, there is some debate as to whether or not having a mobile website that is separate from a desktop website is beneficial. Today,... read more
First impressions are everything. It's fair to assume that the first time a patient is making contact with a doctor is through their webpage. Patients conduct their own research more than ever before entering a doctor's office. So how can you make sure that your site gives off a great first impression? In addition to... read more
Your website is the first thing that potential patients see, so it's up to you to provide these patients with a site that is not only visually appealing, but also informative. A website is nothing without useful or engaging content, so including relevant medical content is crucial for your online presence! When it comes to... read more
In today's increasingly digital world, it is crucial for every medical practice to have an informative, customized website. However, most doctors and health practitioners find the prospect of building their website daunting. The truth is, building your own website is simpler than ever. Here are some of the most important benefits of building your own... read more