Components of a Website with Visual Appeal
When it comes to creating a great website, it's important to remember that first impressions are everything in the world of online marketing. Your patients will visit your website seeking quality medical information- yet, a website with visual appeal will be what draws them into your website. From choosing quality images to an appealing color scheme, creating a visually appealing website for your patients may seem like a daunting task. However, once you've accomplished this task, your medical practice will be able to reap the rewards of the site's visual appeal.
The process of creating a visually appealing website will usually begin by choosing a strong layout. While there is no standard formula for choosing the "right" layout for your website, most doctors choose a layout that will offer them plenty of space to include information about procedures while remaining user-friendly. In most cases, doctors also want a web layout with colors that stand out. Once the layout has been chosen, it's time to create content and other features to truly make the site unique.
Even if your website has strong informative medical content, if it lacks imagination and visual appeal, your site could get pushed to one side. Especially if you are competing with a similar website that offers patients both quality visual and informational content!
Instead of delivering a website with simple written content, choose a website that delivers plenty of "pop"! Choose images that best represent your practice and its services. For example, if you are a plastic surgeon, choose images that showcase your success as a surgeon. Before posting images of your previous patients, remember to get patient permission before posting any of their images on the new site to remain HIPAA compliant.
There's an old saying that "a picture is worth a thousand words." This saying is especially true in today's increasingly visual word, since human beings respond far more to images than they do to the written word. So remember to post images that showcase your practice at its best. If you have a great deal of pictures, you may also wish to consider including videos on your website to attract an even greater number of visitors!
Not sure where to start with creating your own, visually-appealing website? Dr. Leonardo offers a wide-range of layouts, and features which can help you design your ideal website, and truly make to come to life on any desktop computer, tablet or smartphone device. Dr. Leonardo also offers carefully selected photos which are relevant to any medical specialty and can be customized to fit into your practice.
Not sure where to begin? Let Dr. Leonardo Help!
Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!