Does Your Practice Really Need a Separate Mobile Website?

By   |  August 4, 2014

With the rise of smartphones and tablets, having a mobile website is no longer just an option for a medical practice. A mobile website is essential for reaching busy, on-the-go patients! However, there is some debate as to whether or not having a mobile website that is separate from a desktop website is beneficial.

Today, the belief among most people is that less may actually be more when it comes to mobile sites. Instead of having two separate websites for the same practice, why not optimize your desktop website for a mobile device or tablet?

One website URL is easier for users to share with others- and in the long run, it's far more effective. For example, say that a mobile user is sharing content that comes from a mobile website with a friend who is accessing the content from a desktop computer. The person using a desktop computer will only be able to see a watered-down version of the mobile site! This results in a far less optimal viewing experience for the desktop user, who won't be able to see all of the great content that your site has to offer!

Instead of creating a completely separate website for mobile, keep it simple with one website that contains unique, visually-appealing content for your practice! The Dr. Leonardo mobile option allows your desktop website to be displayed on mobile devices and tablets of any shape or size!

Using this mobile option offers many advantages for your patients. For example, say a potential patient is looking for a specialist in a specific area. This patient happens upon your mobile-friendly website while on their tablet device, during their lunch break. Your website is so easy to navigate and informative that the patient decides to continue researching your practice once they get home from work.

Once the patient gets home from work, they can turn to your desktop website (which looks exactly like the site they viewed earlier on their tablet) to continue reading about what your practice has to offer. From there, the patient will be able to make a well-informed decision about your practice, and schedule their appointment!

An informative website full of user-friendly content that is optimized for a mobile device or tablet is exactly what will draw users to your desktop site- and by extension, to your practice!

Not sure where to begin? Let Dr. Leonardo Help!

Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!