Patients Are Turning To Social Media For Healthcare Information
One of the many resulting outcomes of the worldwide COVID Pandemic has been online users turning to social media to learn about healthcare. Data released in 2021 from an online patient community called PatientsLikeMe showed that 11% of Americans who were surveyed said that they turn to social media when searching for reliable healthcare information. About 1 in 10 say they use social media to evaluate new treatment options and 7% use social media to learn about medication side effects (Forbes).
These numbers prove that the trend of the younger generations using social media for every aspect of their lives is only growing. Millennials and Gen Z are more and more likely to get their information online and from social media accounts. Influencers on Instagram, Twitter, Facebook, YouTube, etc. have heavy influence on users when it comes to medical information.
What does this mean for your Healthcare Website?
It is vital that your online voice be clear and knowledgeable, and the content you present on your practice's website, blog and social media accounts should reflect this standard.
Quality content will help to build and solidify your practice's online reputation. Consumers place a great deal of trust in the information they find online whether it's researching about their symptoms, searching for advice and opinions about healthcare providers, treatments, medication and health plans.
Is the content you're posting and sharing thoroughly researched and well-written? If you don't have the time to devote to perfecting and double-checking every blog entry and social media post, Dr. Leonardo has the answer. Dr. Leonardo's extensive library of clear, well-written, professional content will help you populate your website with readable, accurate healthcare information.
With thousands of topics that are relevant to your specialty to choose from, you'll be able to quickly and easily create a customized website that accomplishes two very important goals. You can use this accurate information for your social media posts.
Make it a priority to have the social media accounts that you link to your website contain quality and accurate information -- the data shows that many of your future patients will use and trust these sources!