Create a Website with Strong Visual Appeal
When it comes to creating a great website, it's important to remember that first impressions are everything in the world of online marketing. Your patients will visit your website seeking quality healthcare information -- yet, a website with visual appeal will be what draws them into your website. From choosing quality images to an appealing color scheme, creating a visually appealing website for your patients may seem like a daunting task. However, once you've accomplished this task, your practice or personal website will reap the rewards.
So, what exactly are the primary components of a website with strong visual appeal?
The process of creating a visually appealing website will usually begin by choosing a strong layout. While there is no standard formula for choosing the 'right' layout for your website, most providers choose a layout that will offer them plenty of space to include information about procedures while remaining user-friendly. Color choice will also help you stand out.
With Dr. Leonardo's Patient Education Library, content is both informative and visually appealing with great use of space and helpful images that relate to the procedure or condition being described. Choose images or upload your own that best represent your practice and its services. For example, if you are a plastic surgeon, case studies will likely be what a prospective patient is looking to find as examples will help drive their decision to use you as a surgeon.
** IMPORTANT ** Before posting images of any patients or staff members, be certain to obtain required release forms for confidentiality purposes.
The correct images can truly showcase your talent to a patient online. If you have a great deal of pictures, you may also wish to consider including videos on your website to attract patients looking for specific or niche procedures / therapies that you perform.
Dr. Leonardo offers a wide-range of pre-built layouts with features specific to your specialty to help you design the ideal website that will stand out from others.