Get Your Website Ranking Higher
In today's competitive healthcare field, every practice looks for ways to stand out. One of the best ways for a healthcare provider to make his or her practice stand out is to have an effective online marketing plan.
An effective online marketing plan should always include Search Engine Optimization (better known as "SEO"). While SEO can often be a difficult process to master, here are some tips to help you understand how to build an effective SEO plan:
For most providers, good SEO means staying local. Focus your efforts on reaching patients in your local area. Optimize your website using the name of your region and/or city. Be sure to have an up-to-date Google My Business (GMB) listing that sends patients to your website as well to assist in dominating local search results.
Review your site content, page by page
The world of SEO is highly influenced by the message you send out to patients, making your website's content extremely important. It is always a good idea to review your website thoroughly, in order to be certain that your website contains no duplicate pages or content.
Google Analytics is an effective and useful tool that providers can use to track the success of their own website. Google Analytics tracks how many visitors a specific website receives, and also tracks what areas of a website receive the most hits, so providers will truly know what works for their website and what doesn't.
Your Dr. Leonardo website comes with basic SEO functionality and tools already built in to automatically index the name of your practice, your credentials and the location of your practice so that you will begin ranking as soon as you publish a website!