Avoid Duplicate Content With Dr. Leonardo
Creating medical content that is engaging, educational and easy for patients to understand can be a major obstacle to most healthcare professionals who are looking to build a website. This is especially true when writing is not your main area of expertise, or if you just don't have the time to sit down and write content. As a result, providers often end up with content that is more or less identical on several pages of their website. This is often referred to as "duplicate content."
Similar content on multiple web pages may not seem like a cause for concern, but duplicate content actually has a detrimental impact on how your website is displayed in search results.
Search engines, such as Google or Bing, will not send visitors to websites or pages that host all the same information. Instead, they will actually seek out unique and original content to display to the user. For that reason, duplicate content may lead to a search engine ignoring multiple pages of a website when it sees that the content is repetitive.
To help you easily avoid having duplicate content on your website, Dr. Leonardo created and authored our Patient Education Library consisting of over 8,800 conditions, treatments and procedures covering medical, dental, physical medicine and animal health. All of this content is completely editable. Best of all, Dr. Leonardo automatically combines each topic's page-title with the name of your practice and/or provider(s). When patients search for these topics, your website will come up as an authoritative source with your name and practice name attached to the page!
Since we understand that healthcare professionals are busy, we saved them the trouble of having to write content for their website, so that they can focus on what they do best -- saving lives!