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Recent Blog Posts

Seniors' Internet Use Has Tripled Over the Last Four Years

Published: June 2, 2014

Do older adults make up a large portion of your medical or healthcare practice's patient base? Perhaps you've been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are...  read more


What Is SEO?

Published: May 26, 2014

You may have heard the term SEO mentioned in discussions about websites and online presence, but are you not quite sure what it means? Whether you're looking to update the look of your healthcare practice's site or to increase your search engine ranking, you'd benefit from knowing more about this term. SEO is an acronym...  read more


3 Easy Ways to Convert Website Visitors to Patients

Published: May 26, 2014

The purpose of a medical website today is to get visitors to take action, right then and there. And, since studies show that you have as little as three seconds to grab the attention of a website visitor, you have to ask yourself this: How can I captivate my audience enough to take the first...  read more


Making the Change from a Paper Filing System to Electronic Records

Published: May 26, 2014

The number of medical providers who have switched to electronic medical records (EMR) is steadily on the rise, having tripled since 2010. This is due in part to the financial incentives that are a major aspect of recent healthcare reform acts. Practices that meet and demonstrate regulatory compliance receive financial incentives for the meaningful use...  read more


Most Mobile Users Search for Local Businesses

Published: May 26, 2014

A recent study found that most mobile users use search engines to track down information about local businesses. The findings highlight the need for practices to have a site that's optimized for mobile devices, including smartphones and tablets. The study looked at U.S. smartphone users ages 18 and older and analyzed their mobile search trends....  read more


Introduce Potential Patients to Your Staff Online!

Published: May 19, 2014

Does your practice's current website portray your office in an accurate and efficient way? Let's look beyond having a site that just shows your practice's contact information and a map to the office your site should draw visitors in by introducing them to the actual people behind your practice. Your practice's site should include detailed...  read more


The Top Myths About Search Engine Optimization

Published: May 19, 2014

When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization, or SEO. With more than 85 percent of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice's online success. So, what is Search...  read more


Finding the Right Layout Design for Your Medical Site

Published: May 19, 2014

Have you struggled with finding the right layout for your practice's site? With many web builders, it's difficult to find a design and layout that properly reflects your medical, dental or veterinary specialty. Having a site that accurately and professionally presents your practice to visitors helps to cultivate your online image and establish your authority...  read more


Attract New Patients to Your Practice with Special Offers

Published: May 12, 2014

Want more site visitors and online interaction with current and potential clients? Recent studies have found that receiving discounts and offers is the top motivation for consumers to engage with brands online. Consider Running Special Offers at your Practice Posting special offers and discounts works as great incentive for online visitors to check out your...  read more


What Do Patients Want When It Comes to Online Healthcare Management?

Published: May 12, 2014

A recent international survey found that more than 80 percent of patients say that they consider electronic capabilities to be at least somewhat important when it comes to the medical practice they select. Nearly half of the participants stated that electronic capabilities are very important, according to the Accenture Consumer Survey. The survey was conducted...  read more