The Top Myths About Search Engine Optimization

When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization, or SEO. With more than 85 percent of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice's online success.

So, what is Search Engine Optimization, exactly? You can think of SEO as a series of tactics aimed at improving your visibility in search engines meaning that when someone searches a keyword related to the services you offer, your site will appear near the top of that user's search engine results. This is accomplished by a continuous analysis and modification of several on-page and off-page factors: content, meta tags and more.

It's a process that can seem a bit mysterious at times, so we thought we would take a moment to clear up a few common misconceptions about SEO. Ready to find out more?

Here are the top two myths about SEO (Search Engine Optimization):

Myth: SEO can guarantee number-one placement.

Fact: Beware of any SEO company that promises "number-one placement" in search engine results. While SEO strategists do everything in their power to obtain first-page rankings, there is simply no way to guarantee positioning.

The starting goal of your practice's site should be to make it easy for patients to find your site on search engines. With the built-in SEO Dr. Leonardo that you'll get with your new site, under most circumstances, patients who have been referred to you should have no trouble finding you on Google, Yahoo! and Bing.
Myth: SEO shouldn't be that hard to figure out for myself.

Fact: SEO, like any other skill, takes years to master. It's a process that requires extensive time and know-how, and demands a constant analysis of search engine rankings and traffic reports, as well as frequent adjustments to websites themselves.

To help you develop your SEO, your Dr. Leonardo website comes with basic Search Engine Optimization (SEO) already built in to automatically index the name of your practice, your doctor's credentials and the location of your practice. For practices that require enhanced visibility, the SEO Master Tool enables you or an outside SEO agency to edit and add title tags, meta-tags and descriptions for every page of your website.

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