Seniors' Internet Use Has Tripled Over the Last Four Years
Do older adults make up a large portion of your medical or healthcare practice's patient base? Perhaps you've been reluctant to invest in an online marketing strategy because you think your patients seek information offline.
Well, recent studies suggest you may want to reconsider!
A 2013 Pew Internet report found that although online seniors are less likely than other age groups to use social networking sites, adoption rates for those 65 and older have tripled in the last four years. That's a massive increase for one age group.
Pew research also found that:
- 53% of U.S. adults 65+ use the Internet to look for information
- 70% use the Internet daily
- 34% of U.S. adult Internet users 65+ use social networks
- 86% of U.S. adults Internet users 65+ use email
- 48% use email daily
Additionally, for the most part, the amount of older adults using the Internet and participating in social networking has steadily increased over the past 10 years, and has rapidly increased over the past year. With the number of seniors searching the web on the rise, it's a great time to start boosting your web presence.
Every website created using the Dr. Leonardo webuilder comes with basic SEO already built in, so it will automatically index the name of your practice, your doctor's credentials and the location of your practice. That way, those who plug your practice's name into a search engine should have no trouble finding you on Google, Yahoo! and Bing.
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Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!