Attract New Patients to Your Practice with Special Offers

By   |  May 12, 2014

Want more site visitors and online interaction with current and potential clients? Recent studies have found that receiving discounts and offers is the top motivation for consumers to engage with brands online.

Consider Running Special Offers at your Practice

Posting special offers and discounts works as great incentive for online visitors to check out your practice over the others in the area. Consider running an online campaign promoting your special offer to patients.

These can be weekly or monthly promotions, with discounts on a particular procedure of service. You can make the specials seasonal such as discounts on a procedure that is especially popular during the spring and summer or create referral discounts, which will help to bolster your word-of-mouth marketing and reputation.

To highlight your promotions, you should create a page that is specifically dedicated to showcasing the promotions you're currently offering. Link the procedure's name to its informative content page, which will provide visitors with details about the procedure. Regularly update this portion of your site with your weekly or monthly promotions, and make sure that it is prominently linked to from your homepage.

Having a site that is mobile-friendly will also make it easier for patients to bring up the offers they want to take advantage of on their smartphones and devices. Making it easy to access and view your practice's promotions on iPhones, Androids and tablets will attract mobile-users, which is a rapidly growing group.

Share links to the promotions page of your site on your practice's social media accounts, and urge patients to share the discount with their friends and family. A promotions section can be one of the custom pages added on to your new Dr. Leonardo site click here to learn more!

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