What Is SEO?

By   |  May 26, 2014

You may have heard the term SEO mentioned in discussions about websites and online presence, but are you not quite sure what it means? Whether you're looking to update the look of your healthcare practice's site or to increase your search engine ranking, you'd benefit from knowing more about this term.

SEO is an acronym for Search Engine Optimization, which is a series of tactics aimed at increasing your website's visibility in search engine results. Essentially, it improves your chances of being found when patients are searching for the treatments and services you offer.

These results should be specific to your area, so that potential patients will see your site pop up as a result when they search for local businesses in your medical field or specialty. A combination of on-site and off-site factors, the goal of SEO is to drive high-quality traffic to your website, outrank the competition and to win new patients.

Every website created using the Dr. Leonardo webuilder comes with basic SEO already built in, so it will automatically index the name of your practice, your doctor's credentials and the location of your practice. That way, those who plug your practice's name into a search engine should have no trouble finding you on Google, Yahoo! and Bing.

If your practices requires enhanced visibility, the Dr. Leonardo SEO Master Tool enables you or an outside SEO and digital marketing agency to edit and add title tags, meta-tags and descriptions for each page of your new website.

Dr. Leonardo Lets You Build an Effective Websites for Your Healthcare Practice!

Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!