3 Easy Ways to Convert Website Visitors to Patients

By   |  May 26, 2014

The purpose of a medical website today is to get visitors to take action, right then and there. And, since studies show that you have as little as three seconds to grab the attention of a website visitor, you have to ask yourself this: How can I captivate my audience enough to take the first step?

This is where having bold calls-to-action comes in. Whether you want patients to fill out a contact form, book a consultation or subscribe to your email newsletter, understanding how to implement a call-to-action is crucial.

1. Make Sure Your Contact Information Stands Out

Potential patients come to your site for a specific reason because they're interested in your services. If they can't quickly and readily find a way to contact you, chances are they'll move on to one of your competitors.

Since the eye is naturally drawn to the top right side of a page, it's the perfect place for your contact information. Also, make sure it contrasts in color with the background of your site and is of decent size compared to the rest of your text. Every site built using Dr. Leonardo has the practice's contact information and address prominently displayed on each page's top header.

2. Add a Quick Contact Form

Perhaps one of the most valuable calls-to-action is a quick contact form that's easy to locate on your site. Prompting potential patients to share their contact information with you converts them to leads. By having their name, email address and phone number, you can begin reaching out to them!

Contact forms also allow you to measure the success of your website and call-to-action, as you can keep track of the number of potential patients who were intrigued enough to fill out your contact form. Google Analytics allows you to set up goals for these contact forms, and each time one is filled out, it counts as a conversion. Keeping track of your conversations is helpful in determining the effectiveness of your website.

3. Consider a Special Offer

Promoting a special offer on your practice's website is another great call-to-action. Use an eye-catching photo or graphic and state your offer in as few words as possible. For example, Free Consultation or 1/2 off Teeth Whitening. Creating a separate page, or sub page, dedicated to your currently running promotions is easy in the Dr. Leonardo Sitebuilder.
Make sure that your promotions page is linked to your contact form, so you can keep track of the success of your offer and the number of interested potential patients. Keep your promotions page regularly updated, and replace expired offers with new ones right away.

The Bottom Line

Websites are no longer just for sharing as much practice information as possible. To sell your services, you need to captivate your potential patients enough to take action. If your site attracts 200 visitors, but none of them are encouraged to take the next step, that's 200 missed opportunities. Get visitors to take action by following the above suggestions!

Dr. Leonardo Lets You Build an Effective Websites for Your Healthcare Practice

Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!