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Recent Blog Posts

Key Metrics For Tracking Your Website Traffic

Published: October 7, 2022

It can feel slightly overwhelming when attempting to track your website traffic using analytics given the multitude of tools available. Each and everyday there is an extensive amount of data that can be tracked online. Google Analytics is just one tool out there and yields an ocean of charts, menu items and numbers. However, there...  read more


Additional Digital Marketing Services For Your Practice

Published: February 25, 2022

Dr. Leonardo recommends our own affiliate company, Digital MindScapes, offering online marketing solutions for healthcare providers, practices and pharmacies with specialty-specific website designs for Dr. Leonardo websites as well as custom web development. Digital MindScapes (DMS) specializes in Internet marketing services for healthcare and for businesses of all sizes. With more than two decades of experience in...  read more


Social Media Advertising for Healthcare Providers

Published: September 17, 2021

Social media has increasingly become a key outlet for healthcare providers to communicate and engage with patients as well as promote their health services. Posting frequently and interacting with patients is important since social media reaches thousands of people and therefore can work to expand your patient base. Social media advertising in particular allows providers...  read more


Pay-Per-Click (PPC) Ads Place Your Website at the Top of Search Results

Published: August 20, 2021

Searching on the Internet for healthcare conditions renders an endless list of results. How can you compete with other health practices and clinics offering similar services? Appearing on the first page of search engines is critical to the success of a practice's marketing campaign. Pay-Per-Click (PPC) advertising brings your name and your practice to the...  read more


Why Reviews For Healthcare Providers Are So Important

Published: August 13, 2021

Patients can easily research any healthcare provider when choosing their doctor. What will make you stand out? Positive Verifiable Reviews. A survey conducted in 2020 showed that 77% of patients use online reviews as a first step in selecting a new provider. Upon receiving your name as a referral your new patient will search your name...  read more


Regain Control of Your Online Reputation

Published: May 28, 2021

Having control over your online reputation builds credibility. Whether it is building a brand or maintaining a good reputation, being on top of your reviews and ratings allows you to acquire new patients and keep your current ones satisfied. Digital MindScapes is an affiliate partner of Dr. Leonardo and provides online reputation management services for healthcare providers...  read more


How to Target-Advertise Yourself & Your Healthcare Practice

Published: May 11, 2021

Every day, patients search for health services on the Internet while also checking their social media for provider recommendations. If you want to stand out from your competition, you need to be seen! Target-Advertising does just that. Creative and informative advertisements invite your patients to learn more about you. Our affiliate partner — Digital MindScapes (DMS) — can do this for...  read more


How to Appear on the First Page of Google, Bing and Others

Published: April 29, 2021

We all know that searching on the Internet for healthcare conditions renders an endless list of results. It can be overwhelming, and with just one broad search term your patients will be able to access your competition. Appearing on the first page of a search engine is critical to marketing success. In a Forbes article, according...  read more


Ranking on Google Under Broad Search Terms

Published: April 23, 2021

You already know that the Dr. Leonardo Platform automatically ranks your site at the top of Google® and Bing® for searches that include provider and practice names. But did you also know that you have the ability to further optimize your Dr. Leonardo site to rank under broad search terms too? The Dr. Leonardo Platform...  read more


Using Social Media to Connect with Current & Prospective Patients

Published: April 15, 2021

An effective Social Media presence on the Internet allows you to communicate timely with current patients while also attracting new ones. Many patients continuously keep themselves informed about their personal health issues, and social media is a great platform to provide them with up-to-date advice on conditions, treatments and procedures as well as changes and...  read more