If there is one thing you should start the new year with, it is a Google My Business (GMB) Profile. If you already have one, make sure it is up-to-date in 2023. As one of the top search results that displays, GMB is a platform where your patients can learn about you quickly and engage... read more
It can feel slightly overwhelming when attempting to track your website traffic using analytics given the multitude of tools available. Each and everyday there is an extensive amount of data that can be tracked online. Google Analytics is just one tool out there and yields an ocean of charts, menu items and numbers. However, there... read more
Dr. Leonardo recommends our own affiliate company, Digital MindScapes, offering online marketing solutions for healthcare providers, practices and pharmacies with specialty-specific website designs for Dr. Leonardo websites as well as custom web development. Digital MindScapes (DMS) specializes in Internet marketing services for healthcare and for businesses of all sizes. With more than two decades of experience in... read more
Social media has increasingly become a key outlet for healthcare providers to communicate and engage with patients as well as promote their health services. Posting frequently and interacting with patients is important since social media reaches thousands of people and therefore can work to expand your patient base. Social media advertising in particular allows providers... read more
Searching on the Internet for healthcare conditions renders an endless list of results. How can you compete with other health practices and clinics offering similar services? Appearing on the first page of search engines is critical to the success of a practice's marketing campaign. Pay-Per-Click (PPC) advertising brings your name and your practice to the... read more
Patients can easily research any healthcare provider when choosing their doctor. What will make you stand out? Positive Verifiable Reviews. A survey conducted in 2020 showed that 77% of patients use online reviews as a first step in selecting a new provider. Upon receiving your name as a referral your new patient will search your name... read more
Having control over your online reputation builds credibility. Whether it is building a brand or maintaining a good reputation, being on top of your reviews and ratings allows you to acquire new patients and keep your current ones satisfied. Digital MindScapes is an affiliate partner of Dr. Leonardo and provides online reputation management services for healthcare providers... read more
Every day, patients search for health services on the Internet while also checking their social media for provider recommendations. If you want to stand out from your competition, you need to be seen! Target-Advertising does just that. Creative and informative advertisements invite your patients to learn more about you. Our affiliate partner — Digital MindScapes (DMS) — can do this for... read more
We all know that searching on the Internet for healthcare conditions renders an endless list of results. It can be overwhelming, and with just one broad search term your patients will be able to access your competition. Appearing on the first page of a search engine is critical to marketing success. In a Forbes article, according... read more
You already know that the Dr. Leonardo Platform automatically ranks your site at the top of Google® and Bing® for searches that include provider and practice names. But did you also know that you have the ability to further optimize your Dr. Leonardo site to rank under broad search terms too? The Dr. Leonardo Platform... read more
Like the DIY idea of Dr. Leonardo websites, but just don’t want to Do-It-Yourself? We understand! Fussing over website details isn’t for everyone. But we do love building websites with our builder and we’re kind of obsessive about how we do things. Plus, we can build them lickety-split – typically in 48 hours or less. So, if it’s easier, we’ll do it for you! And we promise – you’ll love the finished site as much as we loved building it.