How to Appear on the First Page of Google, Bing and Others
We all know that searching on the Internet for healthcare conditions renders an endless list of results. It can be overwhelming, and with just one broad search term your patients will be able to access your competition. Appearing on the first page of a search engine is critical to marketing success.
In a Forbes article, according to Moz, an SEO tracker, the first page on Google gains about 71% of search traffic clicks and even as much as 92% in recent years. Ranking at the top organically is a challenging effort which takes time. But there are alternatives.
How can you compete?
The first step is understanding how to rank organically. Changing the content on your website, lacing your pages with relevant information and keywords, and optimizing your site by adding links, are ways to increase organic traffic. You can do this on your own with Dr. Leonardo, or you can use an outside digital agency such as Digital MindScapes.
Another choice is to use paid advertising, i.e. Pay-Per-Click and display ads. When combined together effectively, organic SEO strategy and paid advertising is cost-effective and will lead to great results. Paid advertising in Google will always place your name at the top of search results as Google Ads allows you to target specific keywords and phrases that you want to come up under as well as audiences you wish to reach. It is important to monitor and adjust your ads on a regular basis so you are not paying for unnecessary clicks. Re-targeting ads — those ads you see on other websites and social media sites right after you've visited a website — are also extremely effective in bringing past visitors to your website back to visit again.
Search Engine Marketing (SEM) can generate consistent traffic to your website. When using both SEO and SEM simultaneously, even if only for a short period of time, your name and practice are hard to miss.