Ranking on Google Under Broad Search Terms
You already know that the Dr. Leonardo Platform automatically ranks your site at the top of Google® and Bing® for searches that include provider and practice names. But did you also know that you have the ability to further optimize your Dr. Leonardo site to rank under broad search terms too?
The Dr. Leonardo Platform makes it easy to add additional content that will help rank for broad searches (those that do not include your name) on specialty terms.
With Dr. Leonardo, all content and HTML code is completely editable. Using the Editor, you can add and edit htags — <h1>, <h2>, <h3>, etc. — to prioritize content for specific health conditions and procedures. You can also add the names of nearby geographic areas that you service within page copy. Our SEO Master Tool enables you to modify your website's page titles, descriptions and add keywords and phrases to each page of your website.
Proper SEO modifications will to 'steer' Google and Bing to position your website on the first page — often the top position — of search results for broad words and phrases that match your specialty and professional offerings in combination with local town, city and regional names.
The process of optimizing your website for organic search is not particularly difficult, but there are proper strategies that you should follow along with certain 'search engine rules' that you need to be aware of. It is possible to negatively affect your website with respect to search engine placement, so it pays to consider using a digital agency to perform these tasks and monitor results.
Our affiliate company — Digital MindScapes (DMS) — can do this for you. DMS personnel are intimately familiar with the Dr. Leonardo product, and our SEO experts know exactly how to best optimize your Dr. Leonardo website. DMS will research competitive websites and provide the most effective strategies to get you the top placement on search engines.
DMS can also create and manage your Google My Business (GMB) profile to further enhance your visibility on Google.
Digital MindScapes Can Provide Your Practice With Digital Marketing Services