Anatomy of a Great Medical Website Design - Series (3 of 5) Online Appointment Scheduling It is estimated that by 2019, 64% of the U.S. population will schedule their medical appointments online, with almost one billion appointments booked this way each year [Accenture]. Expect two-thirds of your own patients to book their appointments on their... read more
Recent posts by Jack Pellman
Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your... read more
Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to... read more
Last year in November 2016, smartphones finally exceeded all other devices in browsing the Internet. As a result, most businesses, including dental and healthcare practices, have turned to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size. So, Has Your Practice Managed to Go... read more
So you're looking to market your healthcare practice, and now you've likely come across two of the most common terms -- SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be difficult for many to understand the differences between these two methods. Understanding these... read more
"An' I Don't Give a Damn About My Bad Reputation" © Joan Jett Earlier this year I had the wonderful opportunity to see Billy Joel in concert at the Nassau Coliseum on Long Island. Among the many songs he played was Only the Good Die Young, a line of which alludes to a potential problem... read more
LOST REFERRALS = LOST REVENUE: Series (5 of 5) This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content. Now let’s explore a... read more
LOST REFERRALS = LOST REVENUE: Series (4 of 5) Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization. In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &... read more
LOST REFERRALS = LOST REVENUE: Series (3 of 5) Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider. Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:... read more
LOST REFERRALS = LOST REVENUE: Series (2 of 5) Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage. Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems. Now we explore how easily patients... read more