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Recent Blog Posts

Solving the Problem of Lost Referrals Using Dr. Leonardo

Published: November 15, 2017

LOST REFERRALS = LOST REVENUE:  Series (5 of 5)   This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content.  Now let’s explore a...  read more


Patient Reviews & The Power of Content

Published: November 14, 2017
Patient Education

LOST REFERRALS = LOST REVENUE:  Series (4 of 5)   Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization.  In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

Published: September 5, 2014

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Is Your Website Up to Date?

Published: August 11, 2014

Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are...  read more


Make an Impact with Your Logo

Published: June 16, 2014

Does your practice have a logo? It may seem that selecting the right font colors and style for your practice's name is enough, but adding a logo to your practice's look goes a long way toward gaining recognition and establishing your reputation both at the office and online. Adding a logo to your practice's website...  read more


Boosting Your Practice's Online Presence

Published: April 14, 2014

If you're ready to take your medical practice online and develop a strong presence on the Web, there are several key points to consider. From cost to content, it's important to have an idea of what you would like to be presented on your new site. You will need an online presence budget While this...  read more


The Power of Your Practice's Name

Published: April 14, 2014

When setting up a new site for your practice, it's important to consider several factors that will affect your online presence. For example, if you're contemplating changing the name of your practice as part of your site's new look, make sure that you consider how that will impact your search engine rankings. Changing your practice...  read more


The Importance of Online Physician Reputation Management

Published: March 31, 2014

Quite possibly the most important thing a doctor can have is a good reputation. It can be the deciding factor for many potential patients, according to popular healthcare blog KevinMD.com, founded by techie primary care physician Dr. Kevin Pho. Dr. Pho is also a co-author of the recently released book Establishing, Managing, and Protecting Your...  read more