Boosting Your Practice's Online Presence

By   |  April 14, 2014

If you're ready to take your medical practice online and develop a strong presence on the Web, there are several key points to consider. From cost to content, it's important to have an idea of what you would like to be presented on your new site.

You will need an online presence budget

While this may seem obvious, many doctors do not recognize the importance of setting aside funds that are specifically for your practice's online needs. However, this does not mean you need to spend thousands of dollars to maintain an online presence. If your budget is small, focus on how much you will need to spend on your practice's domain name, hosting and site design.

Having an online presence is making an investment in your practice's future success, so it's important to have an effective strategy that works for you. Look over your budget carefully, and make sure that all of your goals for your medical site are in line with what you have set aside!

You will need an effective way to communicate with potential patients

One of the best ways for doctors to generate new business is referral marketing, or relying on patients you already have to spread the word about your practice. This word-of-mouth type of marketing can result in new patients coming your way.

When people hear good things about your practice, they may want to do some of their own research and seek out your practice's site online. If they plug your practice's name into a search engine and a professional, modern site is one of the top search results, they'll be impressed and more likely to call or email your office to schedule an appointment.

Make sure that your practice's contact information is easy to find, and regularly check your email so you can promptly reply to potential clients' inquiries. Your site should also accurately list and at least briefly describe all of the services you offer, so online visitors will know what procedures you perform and specialize in.

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