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Recent Blog Posts

Office Forms, Insurance & Responsive Optimization

Published: April 12, 2018
Medical Paperwork

Anatomy of a Great Medical Website Design - Series (4 of 5) Office Forms Patient forms remain a necessity to every medical office. Place those patient forms on your website as PDF files that patients can download and complete before their appointment. Today’s forms are often available as interactive PDF files to be completed online...  read more


Online Appointment Scheduling & Patient Portal Access

Published: April 11, 2018
Online Appointment

Anatomy of a Great Medical Website Design - Series (3 of 5) Online Appointment Scheduling It is estimated that by 2019, 64% of the U.S. population will schedule their medical appointments online, with almost one billion appointments booked this way each year [Accenture]. Expect two-thirds of your own patients to book their appointments on their...  read more


Supporting Pages

Published: April 10, 2018

Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your...  read more


Effective Patient Engagement

Published: April 9, 2018
Medical Website Home Page

Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to...  read more


Tech Terms: Website Terminology You Should Know

Published: January 12, 2018
Design Templates

Keeping up to date with tech terminologies will allow you to quickly and easily fill your website with informative content. Whether for a PROVIDER-Site or a PRACTICE-Site, Dr. Leonardo is informed and wants you to be informed as well. Below are common terms that may sound like confusing jargon for those who aren't familiar with building...  read more


What Happens When Your Website Isn't Mobile-Optimized?

Published: December 22, 2017
Responsive Healthcare Websites

Last year in November 2016, smartphones finally exceeded all other devices in browsing the Internet. As a result, most businesses, including dental and healthcare practices, have turned to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size. So, Has Your Practice Managed to Go...  read more


Image(s) is Everything

Published: December 4, 2017
images

A number of years ago, the camera company, Canon USA, rolled out a series of television commercials for their new EOS Rebel SLR camera. The commercials featured a young Andre' Agassi -- a tennis superstar with a bad-boy reputation as a 'rebel', while at the top of his professional game. The ad campaign used the...  read more



5 Benefits of Including Patient Education Materials on Your Website

Published: January 9, 2017

In this digital age, a functional website is essential for any medical practice. When setting up your website, you include many individual components, from a list of your services to your contact information. One of the optional components to include is patient education materials. Your patient education may consist of short summaries of the conditions you...  read more


How to Make Your Practice Website Stand Out

Published: June 4, 2015

The key to creating a great website is to offer better, more relevant and highly engaging content to your users. The objective is not just to provide content or information, but rather to give information in a unique and innovative way. When you are in the medical profession, you have the opportunity to keep updating...  read more