Many of your patients are typically referred to you as a recommendation from another provider or from fellow patients. This means that your name is going to be searched online so these patients can learn more about you before deciding to use your services. Your name should absolutely be your website's domain! Search engines like... read more
You Need Your OWN PROVIDER-Site. Here's Why: It's certainly no secret that patients are typically referred to healthcare providers as a recommendation from another provider or from a fellow patient. The referral process is the heart of every fellowship and professional relationship. But today's trends are demonstrating an intermediate step before the patient contacts... read more
LOST REFERRALS = LOST REVENUE: Series (5 of 5) This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content. Now let’s explore a... read more
LOST REFERRALS = LOST REVENUE: Series (4 of 5) Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization. In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &... read more
LOST REFERRALS = LOST REVENUE: Series (3 of 5) Previously we talked about the Distracted Patient who winds up visiting the online profile of a competing provider. Now we discuss the trends and benefits of Online Appointment Scheduling. For many years, the typical phone call placed to a doctor’s office goes something like this:... read more
LOST REFERRALS = LOST REVENUE: Series (2 of 5) Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage. Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems. Now we explore how easily patients... read more
LOST REFERRALS = LOST REVENUE: Series (1 of 5) This series of five articles analyzes the growing increase of Lost Referrals (Leakage) that takes place when patients research their doctors online. Trending along these lines is discussed and a solution is offered on how healthcare providers can reverse this trend and start booking appointments... read more