Must-Haves for Your New Medical Site

By   |  April 7, 2014

Setting up a medical site for your practice or revamping your existing site is a great opportunity for you to connect with current and potential patients online. Since different marketing strategies work for different doctors, there is really no "right" or "wrong" way of reaching patients.

However, there are certain elements that are necessary for successfully presenting information about your medical practice on the Web. Let's take a closer look at what you need to effectively showcase your practice:

You must have a user-friendly website

We are living in a digital age, where patients turn to the Internet for almost everything, including finding a doctor. Because of this, a medical practice without a user-friendly website runs the risk of getting lost in cyberspace. If your site's format looks unprofessional or outdated, or contains broken links and lacks information, visitors will likely go elsewhere.

Include necessary content

A medical website serves several important purposes, including educating both potential and existing patients about your practice and what specialties you offer, along with highlighting any promotions or specials that you are currently running. Your site should also clearly show all the ways that your office can be reached, including your phone number, location (which can include a map), email address, etc.

Flesh out your site with information

Your site can also feature or link to medical articles, photos, and facts that relate to your practice, as well as links to mentions in the media. Adding insightful information about various procedures and medical conditions that are relevant to your practice will also attract more online visitors. If you already have a website, make sure that your site is up-to-date and reflects the image you wish to present to patients.

If you're unhappy with the look of your existing site, whether it looks dated or you're unhappy with the layout, know that your domain name can easily be transferred to your newly built Dr. Leonardo site. Click here to learn more.

Does Your Healthcare Practice Need a Website?

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