Is Your Practice Ready to Go Mobile?

By   |  March 31, 2014

Millions of people use their smartphones and tablets to browse the internet each day. In fact, experts predict that more people will soon be using these devices to browse the internet than on a desktop computer!

As a result, most businesses, including dental and healthcare practices, are now turning to mobile and tablet devices to reach on-the-go patients. Mobile marketing strategies can benefit a medical or dental practice of any size.

So, is your medical practice ready to go mobile in 2014?

Before you decide to create a mobile website for your practice, it is important to first understand the difference between a mobile website and a desktop website. Mobile websites are built specifically for smartphone and tablet devices. They are usually a simplified version of a desktop website, and feature basic content and colors. Additionally, most mobile websites have a different URL than the main desktop site.

Mobile users are very responsive to the look of a site and its ease of use, so providing a good user experience is crucial to the success of a mobile site. If users cannot figure out how to navigate your mobile website, chances are they won't continue to browse through and explore it.

As with most forms of marketing, content is key. Creating quality content for a mobile-friendly medical website is perhaps the most important element for a mobile strategy. Mobile users are most responsive to posts and information that is relevant to what they are looking for. However, it is important to keep your content short and sweet, in order to attract more mobile visitors. Mobile users are normally very specific about what they are looking for - they don't want to read through a large amount of text to find what they need!

When it comes to mobile marketing, it is also important to keep text size in mind. Smartphone devices and tablets come in various sizes, meaning that the size of the text being read will vary as well. Make sure that your mobile text can be read easily on all tablets and mobile devices.

Does Your Healthcare Practice Need a Website?

Create your own high quality, professional site in four incredibly easy steps using Dr. Leonardo, a convenient Internet Presence Management tool that also allows users to fill their practice's site with informative patient education and award-winning images. Click here to get started!