Healthcare SEO Tips for Your Practice's Site
Google seems to constantly be making changes to its search results ranking algorithm, with many of its updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates.
These updates changed the way businesses should go about performing Search Engine Optimization (SEO), and while we're sure you often hear about what you should do to enhance your Google rankings, here are a few things you should not do to enhance SEO!
- Sharing Duplicate Content. Search engines DO NOT like duplicate content. In fact, Google will actually penalize websites for duplicate content. This means you should avoid posting the same information numerous times on your website. Quality over quantity! Sure, having a large website is desirable, but every page shouldn't be the same information copied and pasted over and over. Dedicate different pages of your site to different topics.
- Content with Overly Technical Medical Jargon. Avoid language that patients will not understand. Remember, they are the ones searching for your services. Your content should reflect the keywords patients use. Stay away from using medical terms that are too technical, confusing or wordy for your site's visitors to understand.
- Inconsistent Internal Linking. When linking to a different page within your website, be consistent. For example, don't link to http://www.yourdomain.com/page/ and http://www.yourdomain.com/page and http://www.yourdomain.com/page/index.htm.
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