LOST REFERRALS = LOST REVENUE: Series (5 of 5) This blog series has covered a lot of ground. We identified the problem of Lost Referrals, projected the behavior of a Distracted Patient, demonstrated the value of Online Appointments, and discussed the role of Ratings & Reviews and Patient Education Content. Now let’s explore a... read more
LOST REFERRALS = LOST REVENUE: Series (4 of 5) Previously we discussed the growing trend of Online Appointment Scheduling and how it can benefit your organization. In this article, we look at another growing trend – Patient Reviews, and how Patient Education Content is at the heart of search engine qualifications. Five-Star Ratings &... read more
LOST REFERRALS = LOST REVENUE: Series (2 of 5) Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage. Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems. Now we explore how easily patients... read more
LOST REFERRALS = LOST REVENUE: Series (1 of 5) This series of five articles analyzes the growing increase of Lost Referrals (Leakage) that takes place when patients research their doctors online. Trending along these lines is discussed and a solution is offered on how healthcare providers can reverse this trend and start booking appointments... read more
While building and maintaining a successful practice, a digital presence might not be a physician's top priority. But given today's Web-centric world, online branding is a must. As with any small business owner, it is crucial that physicians build an attractive, cohesive brand that fits in line with their practice's philosophy and goals. Whether you're... read more
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