Tips To Establish Your Online Brand
While building and maintaining a successful practice, a digital presence might not be a physician's top priority. But given today's Web-centric world, online branding is a must. As with any small business owner, it is crucial that physicians build an attractive, cohesive brand that fits in line with their practice's philosophy and goals.
Whether you're just getting started or looking to take your branding efforts to the next level, here are some key points to consider.
Elements Of A Cohesive Digital Brand
- Logo: While a logo isn't everything, it is the identifying symbol of your brand, and should be designed accordingly. Logo creation should be approached with great thought and execution. Its important to consider what you want your brand to communicate. Once the logo is created, make sure it is featured prominently on your website as well as across your practice's social media channels.
- Images: People respond strongly to visual stimulation. That is why images are such an important aspect of an online brand. Dr. Leonardo's Image Library features hundreds of professional, hi-resolution images for all types of medical specialties. Want to feature your own work? Dr. Leonardo allows you to feature personalized images as well.
- Mobile: Branding is all about creating a seamless consumer experience. As more and more patients turn to mobile devices to connect to the world, it is crucial for your practice to remain visible and attractive - whether it is found through a desktop, a tablet, a smartphone or an app. Mobile optimization ensures that your brand is presented in the most attractive format available across all devices.
- Tone: Establishing a consistent voice improves communication with both existing and prospective patients. Just as you adjust your tone depending on who you are speaking with in real life, it is important to tailor your voice to your digital audience.
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