Three Key Metrics To Track Your Website Traffic

By   |  May 7, 2015

Online tracking analytics can turn out to be pretty overwhelming given the number of tools available. The sheer mass of data can be intimidating. Logging on to only one tool, such Google Analytics, yields an ocean of charts, menu items and numbers. However, there is no need to be overwhelmed about tracking your website analytics. If you are new to this field, begin with the basic numbers. With the right tools and knowledge, you can expand the data portfolio.

The following metrics should be tracked on a regular basis:

  • Visitors: You should focus primarily on first time visitors. It refers to the number of individuals who have visited your website for the first time during a particular time-frame (last week or last month). The unique visitor count is the number of visitors to the site and does not count repeat visits. These numbers are important as they symbolize the audience size you are trying to reach. With the expansion of your marketing efforts, you will want to see whether they are effective or not. After you get to know the tracking of unique visitors, it will be time to examine repeat visitors. If the number of repeats are increasing, then the website is effective and compelling.
  • Referrals: The referrals track the users who click on your links available on other blogs, and also on other websites. Referrals report displays the visitor count from social sites as well. It is vital to understand the source of the traffic to analyze whether the work done in promoting your website is effective or not. It will clearly demonstrate how effective your social efforts are.
  • Bounce rate: The term bounce rate refers to the event when a person visits your website, but quickly clicks or touches the back button. It means that the visitor did not find what he or she was searching for. It is important to reduce the bounce rate.

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