Four Content Marketing Tips Every Doctor Should Follow

By   |  May 18, 2015

There are a number of key factors that make up a successful website, including a good design and a focus on search engine optimization (SEO). However, without good content, you will find it difficult to compete with other doctors in your field. Content marketing is a practice focused on providing valuable information to your patients on a regular basis. It ensures that you are seen as an expert, which will keep patients coming back to your site for more information. It builds trust and can help you to grow your medical practice.

Content Marketing Tips

  • Blog regularly. Routine blog posts are one of the most important aspects of content marketing. It's an easy way to provide information to your current and potential patients on a regular basis, and doesn't require a large time commitment.
  • Choose relevant keywords. When writing for your website, be sure to include appropriate keywords in your blog or pages. However, too many keywords will spammy and can hurt your rankings, so make sure you're writing for humans rather than search engines.
  • Provide relevant content. What are visitors to your blog and social media accounts looking for? In-depth information about services that you offer. You can talk about the latest developments in your field of practice, the procedures you offer and anything else that's informative and relates to your field or specialty.
  • Post different kinds of content. While basic blog posts are effective, it can be good to have a diverse range of posts on your site. You can create infographics, images, or videos and use them to share information, talk about your practice, give health tips and more.

Interested in Learning More About Content Marketing? Contact Dr. Leonardo Today.

For more information about content marketing for doctors, contact Dr. Leonardo today. We can also be reached directly at 1-866-633-5624. We look forward to hearing from you soon.