4 Ways A Practice Website Boosts Patient Engagement

By   |  January 23, 2015

Staying connected is important in any relationship. When it comes to the physician-patient relationship, connection and communication are crucial to a successful outcome. There are a number of ways in which a website can benefit your practice while also encouraging patient engagement and empowering patients to make well-informed decisions about their health.

Web Features For Patient Engagement

  • Patient education: In any busy practice, time is of the essence. Doctors don't always have the time to explain complex conditions or treatments, or make sure a patient understands every facet of their treatment. A website featuring patient education materials such as images, procedure information and explanations of conditions and treatments provide patients with a point of reference and can enrich their knowledge of their condition. Dr. Leonardo's extensive library of professional content fills your website with detailed, accurate healthcare information.
  • Contact with ease: A website increases your practice's visibility among existing and new patients. Search engines such as Google and Yahoo take information from your website including the name and location of your practice and index them, allowing users to easily find you. Dr. Leonardo sites feature your practice's contact information so patients can easily get in touch with your practice to ask a question or schedule an appointment.
  • Information any time, anywhere: In today's mobile culture, users have the world at their fingertips -- literally. Patients expect to be able to be able to access information from any location, at any time. A website with mobile optimization gives patients immediate access across all devices including laptops, tablets and smartphones. Your practice's website serves as a virtual office, even after "office hours" have ended.
  • Social connection: Social media is a cutting-edge, simple way to further communicate with patients. Not only does social media encourage interaction between physicians and patients, it also allows interested to subscribe or "follow" accounts to receive relevant information and occasional updates about a specific practice. Dr. Leonardo's new Social Media Widget links your social media accounts directly to your homepage, so patients can access your Facebook, Twitter, Google+ and Pinterest streams in a single click.

Interested in Building Your Own Medical Practice Website? Dr. Leonardo Can Help.

Dr. Leonardo is a website builder designed for medical practices. In three easy steps, you can have your medical practice's website live on the Web. For more information on where to start, contact us.