What Search Engines Really Want Webmasters to Know

By   |  February 17, 2015

Designing a quality website that search engines will love is much more complex than you might think. Many of the search engine optimization practices webmasters have used over the years are unacceptable now to search engines such as Google. The following are some of the ways you can show search engines you really want them to like your site and rank it well on search engine results pages.

Provide Content That Is Useful To Readers

You've probably heard the phrase "content is king". Gone are the days where you can slap together a few pages with keyword-stuffed articles and call it a website. Popular search engines have become much more refined and intelligent and will penalize sites with low ranking if they do not provide unique, informative content on a regular basis. This makes it very difficult for anyone to find your site. To prevent this from happening, you need to fill your website with well-written, quality content that readers can use and easily understand.

Communicate Effectively With Search Engines

Search engine bots are smart. They know what Internet users want speed and ease. Ensure your website loads quickly and keep pages as close to the homepage as possible. Don't make the users have to click more than three or four times to get to their desired destination. It's also important to avoid publishing duplicate content.This includes copying content from another website or using the same article on your website twice. In addition, search engines do not read anything that is based around certain technologies, such as JavaScript or Flash. You can use these on your site, but they should be limited.

Interested In Boosting Your Search Engine Optimization? Let Dr. Leonardo Help.

Dr. Leonardo is a website builder designed for medical practices. In three easy steps, you can have your medical practice's website live on the Web. For more information on where to start, contact us.