Optimize Your Google My Business Listing
Your Google My Business (GMB) Listing is your Practice's Profile. As one of the top search results that displays, it is a platform where your patients can learn about you quickly and engage with you. Just having a GMB listing is not enough to turn prospects into patients. It is important to take full advantage of all the features GMB supplies. Some of these features include:
- Contact Information
- Services Provided
- Accepted Insurances
- Online Appointments
- Photos & Videos
- Question & Answers
Google ranks listings and websites higher based on the quality of the content they find. Completing every section with relevant and key information will allow your patients to learn about the conditions and services you treat as well as where your office is located and the hours you operate.
Being active also indicates to Google that you are up-to-date and will cause them you to rank you higher. Posting weekly quality photos or videos of your office building or waiting room and posts with content that pertain to your practice and services will create trust among your prospective patients. Asking for reviews as well as responding to them is critical, as reviews are one of the most influential factors on a GMB listing.
Creating a list of your own FAQs in the Question & Answers section provides the most accurate information for your patients to read through before deciding to call or visit your office.
Dr. Leonardo's affiliate company, Digital MindScapes, can maintain your GMB listing and use it as a local marketing tool that increases your online visibility on search engines. Show your patients why your practice is the one they should visit.
*Coming soon: Google Reviews on Dr. Leonardo PROVIDER-Sites