Fundamentals of Building a Dermatology Website
Websites for medical practices are an invaluable tool for engaging with patients. Many medical practice websites include basic information, however, in order to be effective, medical practice websites should include authoritative and informative content that can fulfill patients' inquiries. Each medical specialty is different, and therefore each website should contain elements unique to that specialty. To follow are some key items that should be included in a dermatology practice website.
Organized Main Menu
Every website needs to have a homepage with an organized main menu. If your site's visitors can't find the information that they are looking for with ease, they are likely to move on to another website. Tabs in the main menu should be deliberately labeled to reflect the information they are providing. Some suggested menu items are:
- About Us. Include a section detailing the practice, staff and dermatologist(s) including education and professional history, as well as professional affiliations.
- Contact Us. Be sure to include a map, directions to the office, telephone, fax, and e-mail information.
- Insurance or Financing Options
- Virtual Tour of the Office, or Office Photo Gallery. Include a photo of the outside of the office to help new patients recognize the office when they are visiting for the first time.
- Medical Dermatology Conditions
- Cosmetic Dermatology Treatments
- Frequently Asked Questions (FAQs)
- Practice News or Blog
- Electronic Health Record (EHR) Patient Portal access
- All pages should include a photo or image
- Doctors should only use images they have rights to
- A design "rule of thumb" is to include one image for every 500 words of copy
- Contact forms are a great way to help grow your practice
- Contact forms enable practices to gain e-mail addresses for office newsletters and e-mail marketing opportunities.
Interested in Building Your Own Dermatology Website? Dr. Leonardo Can Help.
Dr. Leonardo is a website builder designed for medical practices. In three easy steps, you can have your medical practice's website live on the Web. For more information on where to start, contact us.