The Importance of Website Speed

By   |  March 19, 2015

Have you established an online presence but still aren't seeing the site traffic and ROI of your online marketing efforts? The speed of your website may be the cause.

The Need for Speed

Even the most carefully crafted content and the most strategically placed SEO cannot combat with a slow site speed. The attention span of the average person browsing the Internet will not wait long, even for the most interesting of websites.

Not only is your audience intolerant of slow site speed, but search engines are as well. Even in the days of online marketing's infancy, Google was setting the bar by creating tools that would actually measure the download speed of sites and reward them with better search engine rankings. Site speed is also a contributing factor to bounce rate, conversion rates, page views and your revenue.

Is It Really That Simple?

No doubt online marketing has its share of mystery, but once you've made it through a few levels of the online marketing labyrinth, the simple truth is that your audience will be more receptive to every bit of information you provide for them if they can access it quickly. Clicking away happens in the blink of an eye, so every second of site speed really does matter. The easier you make things for your audience, the greater your chances of conversion and retention of patients and clients.

What to Do?

It's important to always keep checking on your site's speed and efficiency, in addition to making improvements when necessary. However, here is a quick list of things that most commonly contribute to slow site speed.

  • Widget/plugin overload
  • Incompatible browsers, plugins and apps
  • Lots of ads
  • Bulky code
  • Design theme
  • External embedded media

Need Some Help? Contact Dr. Leonardo Today.

If you are looking for ways to better optimize your medical site and attract an audience, Dr. Leonardo can help. Dr. Leonardo is a website builder designed for medical practices. For more information on where to start, contact a Dr. Leonardo representative today.