How To Reduce Your Website's Bounce Rate
Keeping track of your website's 'bounce rate' is very important to help turn online visitors into patients. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. This means that these visitors did not take any actions, such as filling out a contact form, requesting an online appointment, reading any patient education articles, etc.
Of course there will be visitors who accidentally land on your website without meaning too, but if the bounce rate for your website is very high, it can mean that you are attracting the wrong audience or traffic to your website, or simply that your site doesn't engage readers. Take a look at some ways you can keep people on your website and lower your bounce rate.
- Focus on the Sticky Factor: You need your visitors to spend more time on your website, browsing, clicking through different links, visiting various pages and most importantly, contacting you for a consultation or treatment. High bounce rates can kill conversions, so you need to do something to make your visitors stay on the website longer and increase the amount of page views. Your Dr. Leonardo website is easy to navigate and full of educational information that benefits the patient. We keep it simple for the patient so that contacting you is easy and not at all time consuming.
- Engage your Audience: While good information and content is important, it won't necessarily keep potential patients on your website. Online Scheduling and Patient Portal buttons make it easy for patients to access these features. Include your social media accounts on your website pages so patients can view these platforms and engage with you directly.
- Visuals/Video Content: Excessive text on a medical website can also lead to higher bounce rates. Instead, make your pages more interesting by incorporating videos and other visuals specific to your office, staff, and treatments. This personalizes your website and gives your visitors a glimpse into your practice.