It can sometimes feel a little overwhelming when thousands of search results display on Google for broad search terms. However, there are various techniques you can implement that signal to Google that yours is a professional and authoritative website that deserves top ranking! Google My Business (GMB) Profile & 'Map Pack'
If you or your practice does not have a Google My Business (GMB) Listing or it is not up-to-date, you are missing out on multiple opportunities to gain new patients and have more online visibility. Here are a few reasons why: 1. Patients Search Locally With a GMB listing, Google can determine the proximity of patients... read more
Setting up a personal medical site for yourself as a healthcare provider is a great opportunity for you to connect with current and potential patients online. Since different marketing strategies work for different providers, there is really no "right" or "wrong" way of reaching patients. However, there are certain elements that will make your personal... read more
Your Google My Business (GMB) Listing is your Practice's Profile. As one of the top search results that displays, it is a platform where your patients can learn about you quickly and engage with you. Just having a GMB listing is not enough to turn prospects into patients. It is important to take full advantage... read more
We all know that searching on the Internet for healthcare conditions renders an endless list of results. It can be overwhelming, and with just one broad search term your patients will be able to access your competition. Appearing on the first page of a search engine is critical to marketing success. In a Forbes article, according... read more
You already know that the Dr. Leonardo Platform automatically ranks your site at the top of Google® and Bing® for searches that include provider and practice names. But did you also know that you have the ability to further optimize your Dr. Leonardo site to rank under broad search terms too? The Dr. Leonardo Platform... read more
Dr. Leonardo automatically ranks your website at the top of Google and Bing search results when visitors enter your name or the name of your practice as a search query. Your website will typically rank at the top for searches that include your name and the conditions you treat as well. Michael Kelley DDS Does... read more
Anatomy of a Great Medical Website Design - Series (5 of 5) On-Page SEO Websites which use a Content Management System (CMS) give the practice the ability to edit and change the content on their website themselves. This can also include the ability to access and modify the On-Page SEO (Search Engine Optimization) features. While... read more
Improving your site's visibility is very important to grow your medical practice. Growing your website's traffic organically is the best way. But, this requires you to incorporate several search engine optimization techniques in your site design and content. Search Engine Optimization Basics Here are five SEO tips that you can incorporate in your website: Keywords:... read more
Latest statistics by Pew Research Center indicate that eight out of ten health inquiries start in search engines. This is just one statistic indicating that a high quality website optimized to search engines is a vital weapon in your internet marketing arsenal. If you're new to Search Engine Optimization, here's a basic understanding you can... read more