Points to Ponder When Posting Pictures: Part II
In a previous blog post this week, we went over some of the licensing and permission factors that you have to consider when adding an image to your practiceâ€™s website. Whether itâ€™s a photo, graphic or illustration, you have to carefully review certain points when it comes to adding visuals to your site.
Failing to go over the below points for every single image featured on your website can result in warnings, fines and legal action against you and your practice. So keep these in mind when deciding what images you upload, and where you get them from. To read part I of our picture posting tips, click here.
Four more points to consider when posting an image on your website:
- Accuracy. You want the images shown on your healthcare practiceâ€™s website to be medically accurate, since your site reflects your brand. For example, adding misidentified or incorrect medical illustrations or diagrams to a page of your site that is about a distinct surgery or treatment can make your practice seem unprofessional or ill-informed.
- Quality. Dovetailing into the above point, where you attain your images from plays a major role in how reliable and accurate the content is. Not all stock photo agencies are created equal, and medical practices have to be especially careful that the photos and illustrations they select are of the exact procedures they are mentioning or describing.
- Decency. Some practices feature sensitive material on their sites, such as images that contain nudity. A plastic surgery practice, for example, may have a gallery of the various invasive and noninvasive body contouring procedures they offer. If you are concerned about the images featured on your site, you can add a warning message that will show up at the top of that specific page to inform visitors that the page they are about to view contains full or partial nudity.
- Relevance. Selecting an image to accompany the content on a certain section or page of your site can be tricky. For example, if you are a veterinarian and your site has patient education content that describes a service such as routine nail clipping, you have to decide if you want the text to be accompanied by a detailed medical illustration or simply a stock photo of an animal that would benefit from the procedure.
Read part I of our tips for posting photos in this weekâ€™s previous blog posts!
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