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Recent posts

Why Your Practice Should Consider Using a Website Builder vs. Another Custom Website Design

May 10, 2018

So, you think your practice’s website may be starting to look a little dog-eared. Here are a few signs that it might be time to consider a new website: Your website has had the same look for more than four years, maybe even more than ten years… The site is difficult, or almost impossible, to...  read more


Supporting Pages

April 10, 2018

Anatomy of a Great Medical Website Design - Series (2 of 5) Once your visitor has landed on your Home Page, the next step is to lead them through the supporting pages with a goal of getting the patient to spend their time engaged within a good portion of the website. Patients should use your...  read more


Effective Patient Engagement

April 9, 2018
Medical Website Home Page

Anatomy of a Great Medical Website Design - Series (1 of 5) What makes a medical website great? Many things, but it's best to start with an effective Home Page. The Home Page must immediately engage visitors and convey professionalism to visitor. The entire website must be visually interesting and visitors should be able to...  read more


The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more


A Picture's Worth: The Importance of High-Quality Images on Your Practice's Website

April 5, 2017

In this digital age, your website is a vital resource for potential clients to learn more about your practice and communicate effectively with your staff. But the materials on your website are sometimes more important than the site itself. If the site isn't complete and user friendly, it may pose more of a hindrance to...  read more


Three Essentials to Reduce Your Website's Bounce Rate

June 5, 2015

You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean...  read more


How Duplicate Content Can Effect Your Website Traffic

September 22, 2014
Woman Viewing Healthcare Website

Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult— especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is...  read more


What Do I Need for My Medical Website?

September 19, 2014
Dr Leonardo Questions

Since  different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for...  read more


The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Is Your Website Up to Date?

August 11, 2014
Web Design Flowchart

Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are...  read more