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Recent posts

The Distracted Patient

November 7, 2017

LOST REFERRALS = LOST REVENUE:  Series (2 of 5)   Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage.  Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems.  Now we explore how easily patients...  read more

A Picture's Worth: The Importance of High-Quality Images on Your Practice's Website

April 5, 2017

In this digital age, your website is a vital resource for potential clients to learn more about your practice and communicate effectively with your staff. But the materials on your website are sometimes more important than the site itself. If the site isn't complete and user friendly, it may pose more of a hindrance to...  read more

Three Essentials to Reduce Your Website's Bounce Rate

June 5, 2015

You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean...  read more

How Duplicate Content Can Effect Your Website Traffic

September 22, 2014
Woman Viewing Healthcare Website

Creating content for a medical website that is engaging, educational and fresh for potential patients can be extremely difficult— especially when writing is not your main area of expertise. Because of this difficulty, doctors often end up with written content that is more or less identical on several pages of their website. This practice is...  read more

What Do I Need for My Medical Website?

September 19, 2014
Dr Leonardo Questions

Since  different online marketing strategies work for different doctors, there is really no "wrong" way of reaching your target patients through the web. However, one thing is clear: your practice needs a quality website that truly reflects you as a doctor, and the overall goals of your practice. So, what exactly do you need for...  read more

The ABCs of SEO: 10 Terms Every Doctor Should Know

September 5, 2014
Medical Books

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more

Is Your Website Up to Date?

August 11, 2014
Web Design Flowchart

Your website represents you as a doctor to patients, so keeping your site up-to-date is imperative. Keeping your website current does not necessarily mean you need an entirely new design every year! In fact, making small changes to your website every few months can make a huge difference. So, is your website up-to-date? Here are...  read more

Content for Your Medical Website

July 25, 2014
Family Looking at Medical Website

Your website is the first thing that potential patients see, so it's up to you to provide these patients with a site that is not only visually appealing, but also informative. A  website is nothing without useful or engaging content, so including relevant medical content is crucial for your online presence! When it comes to...  read more

The Benefits of Building Your Own Website

July 18, 2014
Happy Medical Professional

In today's increasingly digital world, it is crucial for every medical practice to have an informative, customized website. However, most doctors and health practitioners find the prospect of building their website daunting. The truth is, building your own website is simpler than ever. Here are some of the most important benefits of building your own...  read more

5 Reasons Why Your Practice Needs a New Site Right Now

June 30, 2014
Happy Medical Professional

There are many advantages to creating a new site using the Dr. Leonardo webuilding tool. Don’t feel tied down to your old, outdated site — Dr. Leonardo even allows you to keep your current domain name! Why You Should Get a New Website: 1) Keep Up with Technology Does your practice’s current site allow you...  read more